There’s a secret hiding inside this moody debut trailer for the upcoming psychological horror game Deal With the Devil. The sly devils at Round Table Games clearly know their audience, they’ve even made a puzzle out of the game’s marketing with some sort of “key” that’s been hidden across the five trailers they have planned for it.

I’ve looked around, and after spending way too much time sifting through the footage frame-by-frame, I’ve found more than a dozen key-like candidates — more on those later — and one enormously creepy hug.

But first, a recap. For the unfamiliar, Deal With the Devil is a Unreal 4-powered first-person horror game set in the 1920s that follows a woman named Amelia Woods, who “walks hand-in-hand with the player as they determine whether they choose to walk the path of enlightenment, or follow a slippery slope into the realms of madness as the anti-hero of the piece.”

Now about that key. The problem I ran into when I was trying to dissect this trailer is it has too many possibilities. It looks like it was made by the Illuminati’s marketing department, with its great many symbols, strange images, and brief flashes of text. We also only have 1/5 of the footage, so we could potentially be missing four minutes of fairly important footage.

Below you’ll find a few interesting things I found, starting with a screen I took of the opening poem.

Soon you will be gone and I will pass beyond your grave.
I will tiptoe through the tulips that the other lovers gave.
I shall smile and say adieu as I pass beyond your bones,
and turn around and spit upon your sacrilegious headstone.

Eventually, the text burns out, but not before obscuring most of the text, leaving a lone ‘ass’.

How am I doing so far?

I also found this, the world’s most one-sided hug.

That right there is the troll meme made flesh. Something sinister is afoot, y’all.

How about a hidden request to “come find me”? That’s something, probably. No? Well, shit.

Okay, how about this. I’ve captured it with crystal clarity so one of you can have a go at it. All I ask is that you quickly stop translating it if your efforts cause the earth to tremble beneath you. If that happens, then this is definitely some kind of demon-summoning incantation meant not for mortal tongue.

If this string of numbers (41.7151377, 44.827096) are coordinates, they point to a spot next to a cemetery in Tbilisi, Georgia.

And finally, a mildly unsettling letter.

That’s some of what I found. Maybe you’ll have better luck.